Assigned Case: The project is based on the case “Ethiopia: An Emerging Market Opportunity?” which is attached.
Questions: The key to analyzing a case is your ability to apply the concepts learned in the course from various chapters and integrate them into your report. The case presents the dilemma faced by three companies with respect to their entry into the market. The following questions are to be kept in mind in preparing your report.
- Does Ethiopia present a good investment opportunity for the three companies presented in the
case? Why or why not?
Writing Format: Please use APA format in preparing your report. You are welcome to use additional research. The format must include a title page with all your group members’ names, executive summary, introduction, analysis, recommendations, etc. You should use suitable headings and sub-headings as needed in your report.